Listen B*tch Tackles Toxic Bounce Back Culture, Encouraging New Moms to Embrace Mom Puberty Instead
–News Direct–
Canadian wellness brand, Listen B*tch, is launching a campaign that challenges bounce back culture and urges new moms to embrace the physical, psychological, and emotional transformation that comes with motherhood – a process theyre calling Mom Puberty. The campaign launches with a series of rallying billboards across Toronto alongside a digital gallery that offers an unfiltered view on the postpartum period while encouraging women to dismiss societal pressures to 'bounce back'.
The campaign targets bounce back culture which disregards the physical and mental recovery needed postpartum and places unrealistic expectations on women to snapback to their former selves. Embracing and normalizing the change you're experiencing is a powerful way to combat bo...