South Korea’s Medical Tourism Hits Historic KRW 2 Trillion as K-Dermatology and Pharmacies Drive Growth
kculture.com reveals a 65.3% year-over-year surge in spending, signaling a shift from invasive surgeries to premium dermatological wellness and “souvenir” pharmacy shopping.
Gyeonggi-do, South Korea, 19th Jan 2026 – A data analysis released today by kculture.com reveals that South Korea’s foreign medical tourism market has achieved a historic milestone, surpassing ₩2.08 trillion in total spending in 2025. This represents a staggering 65.3% year-over-year growth from ₩1.25 trillion in 2024, signaling a robust expansion and a structural transformation of the industry.
The study, conducted using Korea Tourism Organization (KTO) Data Lab records, underscores a fundamental shift in the “K-Medical” landscape—moving from invasive, high-cost surgeries to high-frequency, premium dermatological pr...
