GlowRow’s Unplanned Spotlight at San Antonio’s Holly Jolly Kayaking Event Captures Public Attention
San Antonio, TX, United States, 12th Dec 2025 – At the San Antonio River Authority’s sold-out Holly Jolly Kayaking event, four GlowRow team members secured public tickets like everyone else and slipped quietly into the water. No fanfare. No announcement. No stage set for impact, just four clear kayaks joining a community paddle beneath the holiday lights.
But the Riverwalk has a way of noticing things that aren’t trying to be noticed.
As the GlowRow vessels glided under the bridges, with glowpaddles piercing the water like lightsabers… something shifted. The chatter along the walkways softened. People paused mid-stride, mid-sip, mid-sentence, as though the water itself had asked them to look. One phone lifted, then five, then a crowd, until the entire stretch of river seemed to glow not ...
