Alexei Orlov Says the Modern CMO Must Understand More Than Marketing
Drawing on nearly 30 years in global business, former Volkswagen Group CMO and MTM Choice founder Alexei Orlov says today’s marketing leaders need to understand customers, commercial strategy, operations, and growth.
NEW YORK, USA, Sep 16, 2026, ZEX PR WIRE — The chief marketing officer may have “marketing” in the title, but Alexei Orlov believes the job requires a much broader understanding of how a business actually works.
After nearly three decades working across global brands, agencies, entrepreneurship, and executive leadership, Orlov has seen the marketing function from several sides. He spent eight years at Wunderman/WPP, eventually becoming Vice Chairman and helping lead a client portfolio worth approximately $300 million. He later served as Group CMO for Volkswagen across China...
