New CEO Playbook Launched for MedSpa Providers
United States, 11th Dec 2025 – Dr. William C. Croley, nationally recognized anesthesiologist, educator, aesthetic safety expert, and Chief Medical Officer at Empire Medical Training, announces the release of his groundbreaking new book, The MedSpa Startup Playbook: From Injector to CEO, a comprehensive manual designed to solve the painful, expensive, and often career-threatening mistakes that cause MedSpas across the country to close their doors prematurely. Drawing from decades of clinical leadership, business building, complication management, and national teaching across more than 500 medical conferences, Dr. Croley distills hard-earned lessons into a practical framework for providers ready to transition from clinician to confident CEO.
The book opens with an unfiltered look at why m...
