Unmatched Levels: Why European Animal Formulators Never Disclose raw materials
Singapore — The animal formula market in the European pet healthcare industry began to spread rapidly around 2012, and is currently forming a stable market structure centered on major countries. High-functioning formulas are being incorporated into veterinarians’ prescription lines in various fields, including strengthening immunity, joint protection, improving liver function, and delaying aging, and are gaining mainstream recognition among pet carers as an “alternative treatment, not medicine.”
In particular, the sophistication of the formula is at the heart of this market. Multinational companies’ products commercialized in each European country have clinically proven their efficacy, but their compounding technology and raw material composition are kept strictly confidential. **T...