Michael Sherbun Says Communication Is Not a Soft Skill
Drawing on 37 years of experience in behavioral health and leadership, Sherbun says understanding human behavior is essential to communicating effectively under pressure.
Olympia, Washigton, October 23rd, 2026, ZEX PR WIRE, Leaders are often trained to think about strategy, operations, performance, and decision-making. Michael Sherbun believes they should spend more time thinking about what happens to human behavior when pressure enters a conversation.
Sherbun, a behavioral health executive, author, trainer, and communication specialist with 37 years of experience, says communication should not be treated simply as a “soft skill.” Decisions, expectations, accountability, conflict, and organizational change all eventually have to move through conversations between people...
